Buy Mailing List By Industry

So, how does one go about finding the right mailing list? Once you know exactly who your market is, you can begin researching.

NAICS Association offers over 16.9 million executive E-Mail contacts for Businesses Nationwide! No matter what your Target Market is, we can provide you an Accurate Business E-Mail List to meet your needs. Our Up-to-Date E-Mail address database includes Business and Executive E-Mail Contacts that are gathered from a variety of sources, including telephone interviews, phone directories,. Buy Email Lists by Occupation Title, Industry, SIC & NAICS Codes. Whether you’re looking for a list of medical doctors, dentists, certified public accountants, bookkeepers, property managers or real estate agents, we have the business list you need. All of our business related and industry email lists are organized by SIC and NAICS code to. Google the keywords consumer lists and you’ll get a ton of companies willing to sell you consumer mailing lists. What, exactly, IS a consumer mailing list? A consumer mailing list contains home addresses and/or email addresses of consumers; people who buy products either from brick and mortar retailers or online. These lists are in turn used.

Your list is an extremely important part of your mailing. It helps you match your product with your customer, one of the most basic factors in successful marketing. Again, I know it still seems complicated, but it’s actually fairly simple.

Look at it this way: If you’re selling bait, you need to reach fishermen, right? If you’re just hitting a zip code or town, only a small portion of the whole will be fishermen, so don’t try to reach everyone at once. If you do, most of your mailing will get thrown out or never looked at.

In addition to the ways we discussed in the last chapter, there are some companies who specialize in doing most of the work for you.

There are many kinds of lists out there, here’s a breakdown so you can decide what works best for you:

The cost for having your list checked is very economical ($50 for up to 10,000 addresses)

Consumer Lists

Google the keywords consumer lists and you’ll get a ton of companies willing to sell you consumer mailing lists. What, exactly, IS a consumer mailing list? A consumer mailing list contains home addresses and/or email addresses of consumers; people who buy products either from brick and mortar retailers or online. These lists are in turn used to sell products and services directly to individuals and families.

Using such a list, you’ll be able to break prospects down by age, income, gender, whether they rent or own their home, home value and other variables. Some will include these options (they call them “selects”) in their price – others will add on a penny or two per record for this data.

BE CAREFUL. Research well. You want FRESH data. Your consumer list is the most decisive aspect of your direct marketing campaign. If you have outdated or inaccurate information, you are wasting time and money following dead-end leads.

Ask these questions to help you choose a list company:

How often is your data updated?

If it isn’t monthly – move on.

Do you guarantee deliverability?

The answer should be “yes.” (Deliverability is the ability of the mail piece to be successfully delivered to the prospect)

What amount of deliverability do you guarantee?

You should agree to no less than 90% deliverability.

Will you refund postage on bad addresses as well as the cost of each bad record?

This is a tough one… 10% is the max on bad addresses as an industry standard. Over the 10% I do refund postage on the bad addresses as well as the cost of the bad address records. I think you’ll be hard pressed to find a list company that will do this, but you might as well ask.

Can I use the list over and over again?

Again, there will be an up-charge for this because quality companies will charge for unlimited use of a list. These compilers are constantly updating their data and there is a cost to that activity. When a random list broker says “Sure, use it as much as you want,” I’m always suspicious. Who compiled that list? In my experience, all the major compilers charge more for unlimited usage.

If it’s a “specialty list” – meaning everybody on the list has back pain or rides a unicycle or loves painting pottery in their spare time – it’s important to ask how the list is compiled. Meaning, how do they know everyone on the list has back pain? Did they buy it from a chiropractor? Be suspicious with specialty lists, ask a lot of questions. Don’t just believe it because they proclaim to be an expert.

There are list companies and then there are list compilers. Who compiles this data?

There aren’t very many answers to this. InfoUSA is a great compiler. Their data is fresh. They have a great website to get your list counts from, which can be found at www.infousa.com. Download camfrog untuk nokia e63 flash file. However, if you’re planning on using us for your postcards, you may want us to quote the list for you. Because the quantity we purchase and because lists are not our main product, we don’t need to mark them way up and our pricing usually comes in lower then InfoUSA’s retail pricing. But whether you buy the data from them, us or any other list broker – insist the data is fresh and accurate.

As of this writing we have about 75,000 subscribers to our weekly Marketing Like a Maniac Newsletter

You will always get some undeliverables – this is normal! Businesses and people move all the time.

Don’t just buy the cheapest out there, though. Make sure you get the right answers to the above questions. Remember, postage is the most expensive part of any mailing and if the list is old and you get more than 10% undeliverable returns, you are literally throwing money away.

Subscriber Lists

One effective way to target an audience with a shared interest is a subscriber list. Are there magazines your market would be reading? For instance, in our fisherman example, I can think of a half-dozen fishing magazines off the top of my head. In our jewelry example, the choices might not be so obvious, but go to a bookstore and flip through some of the high-end fashion or local magazines. Chances are you’ll see dozens of high-quality jewelry ads sprinkled inside.

Magazine publishers will normally rent out their subscriber list. Before you commit, question them on whether they’ll allow you to use the list over and over. Often times they have a one-time usage clause in their contract. If so, look elsewhere. Using a list only one time is almost useless.

You need to mail to this list not just once, but over and over again. If they only allow you to mail to it one time and you have to repurchase for additional use, it may get VERY expensive. Then again, if the list is that good, it may be worth it. You’ll be the judge of that. It really depends on your ROI (Return on Investment). One of the companies we profile in this book makes $50,000 to $60,000 for every 12,000 postcards they mail out. In that case, repurchasing the list each time is well worth the expense.

Affiliate Companies: Sharing

The key to working with a list-provider is not to reinvent the wheel. I spent years (and a small fortune) learning the ropes from scratch. You don’t have to.

Mailing

Today, more and more companies are willing to offer the lists they’ve worked so hard to build – for a price. But if you can let them do the hard work of trial and error, you can benefit, and the investment you make in that list is a small price to pay. Here are a few examples of this type of list, otherwise known as affiliate companies:

Say you’re a mortgage broker: If you’re selling mortgages and work with a particular title company, they will sometimes GIVE you their list of clients with address information, loan amount and length of loan. Sometimes even the lender is included. They, in turn, want all your loans closing with them so, in exchange for that, they may share the data they have.

Say you’re a florist: You may want to use the recent mailing list of a bridal boutique. Maybe you can provide flowers at a trunk show in exchange for a monthly list of new gown customers. Maybe there is a caterer you sometimes work with that will trade customer lists with you. The point is that you need to get creative – who may want to use your customer list and also has a good product or service but doesn’t compete with you? Trade with them

Business-to-Business

When we talk about customers, it’s important to define whether you are selling to individuals or businesses. The field of businesses selling to businesses, or B2B, is more popular than ever.

Let’s say you are a software-design company specializing in custom databases for a variety of businesses. Well, you’re not going to promote to EVERY business. You need to choose the types of businesses that benefit from the type of database you offer.

Industry Contact List

Maybe you’ve worked with dental offices or insurance agencies in the past. Well, there are so many different types of both that it can be difficult to prioritize.

Fortunately, there is a way to narrow it down and find the right types of companies to promote to. For example, look for specific business types at www.census.gov/epcd/www/sic.html and find out their SIC (Standard Industrial Classification System) codes for these businesses.

B2B:

What is an SIC Code?

An SIC code is minimally a four-digit numerical code that stands for Standard Industrial Classification. It is issued to businesses by the U.S. government in order to organize and identify all the different industries in the nation. That way data can be compiled and analyzed about these industries and the government will have uniformity of statistical data collected by the various federal and state agencies and private organizations.

All economic activities are covered, and I quote: “agriculture, forestry, fishing, hunting and trapping; mining; construction; manufacturing; transportation; communications, electric, gas and sanitary services; wholesale trade; retail trade; finance; insurance and real estate; personal, business, professional, repair, recreation and other services; and public administration” www.osha.gov/pls/imis/sic_manual.html

B2B:

Reading an SIC Code

The first two digits of the code identify the major industry group, the third digit identifies the sub-industry group and the fourth digit identifies the exact industry.

For example:
36 = ELECTRONIC & OTHER ELECTRIC EQUIPTMENT
367 = ELECTRONIC COMPONENTS & ACCESSORIES
3672 = PRINTED CIRCUIT BOARDS

If you see a number “9” in the third or fourth digit position of the SIC code, it means it is a miscellaneous industry “not elsewhere classified” (NEC). These miscellaneous groups are not made up of similar primary activity groups. They are grouped together and treated as a separate industry.

Why am I telling you all this? Mailing list compilers/companies gather data about a business and one of the ways to sort them is by SIC code. Sure, if you want ALL businesses in a certain gross volume range, then you won’t need to know the SIC code.

But perhaps you run a dental lab and you’re an expert at a certain kind of bridge. It’s obvious you want to promote to dentists. But maybe this particular bridge you specialize in is only used by dental surgeons. There is one code for “dentists,” in general, and another for “dental surgeons,” in particular. This allows you to get very specific in your search.

Don’t leave it to the list company to figure this out for you. They don’t know your business the way you do. Compilers NEVER ask questions to determine if the list you’re ordering is what you really need to have success with your campaign. You need to understand this material so your list is actually comprised of businesses likely to purchase your product or service, and not just some variance of that industry.

This is vital. Your list will make or break your campaign. The more understanding YOU have about how these lists are compiled and where the data comes from, the more power you will have over the results of your campaign.

Opt-In Lists

Buy A Mailing List

This is something you hear people talking about all the time in marketing, but what does it really mean? An “opt-in list” is a list that someone puts themselves on voluntarily. They may sign up for a newsletter within a certain industry and answered “yes” to wanting to receive offers or information from affiliates of that company. An affiliate would be any company they sold their list to. It was the business transaction that affiliated them.

Like any list, an opt-in list can be a valuable source of information if used correctly.

The key to all of these lists is that they are just information; you have to make the best out of that information by sending to these lists repeatedly.

Think of how people get on an opt-in list; they checked a box allowing companies to send them information. They’re not exactly requesting the information from you, just “allowing” it. That’s a big difference.

These days, you typically have to un-check a box rather than check it to not be gathered on such a list. Few people take the time, and thus, end up opting-in. Either way, you have their information; now it’s up to you to use it well – and often!

Cloning Your Ideal Customers

What if you could take your very best customers and clone them? You know the ones I’m talking about: they spend the most with you; they keep coming back for more and they tell their friends, family and colleagues about you. Cloning is not going to happen, but there is a next best thing.

It’s a service that takes your customer list and analyzes it. It finds out all kinds of details about your customers that you cannot find out otherwise; for instance, what magazines they read, how much money they have saved or if they live paycheck to paycheck. Do they have kids? If so, how many? What do they drive? Where do they travel to on vacation? What credit cards do they use? It includes all the obvious things, too: do they own or rent? How old are they? Are they married or single? And many, many more details!

Once the analysis is complete, this service matches up similar people to those that already purchase your product or service and sell you the mailing list. I call this “micro-marketing,” and now you know the secret to successfully cloning your best customers; over and over and over again.

The results are astounding.

Because of privacy issues I’m not at liberty to tell you in this book where to get this service (aside from PostcardMania) or what it’s called – but this is not new.

However, until now it’s been reserved for giant companies with giant marketing budgets. The company that sells this service barely advertises it and their minimum, bare-bones analysis costs $2,000 and can go up into the tens of thousands of dollars depending on how in-depth of an analysis is done.

It is not my intention to self-promote in this book. Suffice it to say, we have struck a deal with this company that makes it more affordable for small-to-medium size businesses to use this service.

If this is something you’d like to discuss, call one of our marketing consultants now at 855-905-0726.

Buy Mailing List By Industry Chart

Email [email protected] if you'd like to see a sample marketing program.
2 - Geography
4 - Count Result

You can pair any purchased list with a customized marketing material, eg. a postcard, and we will print the postcard and mail it to all the addresses in your list.

List TypeList Description
ConsumerHuge national Consumer database includes detailed demographic and geographic information Learn More
Just ListedFind people who have recently listed their homes for sale. Everywhere in the USA. Filter by recency of listing and home list price
In EscrowFind people who's home is in escrow pending sale. Everywhere in the USA. Filter by recency of listing and home list price
BusinessNational Business database includes demographic and credit information, all industries and geographic regions Learn More
New HomeownersFind people who have recently purchased a home in any neighborhood anywhere in the USA. This covers only homeowners - not renters. Filter by people who moved in-state or out-of-state, in-city or out-of-city, in-zip-code or out-of-zip-code. Also filter by dwelling type and recency of their move Learn More
New MoversFind people who have recently moved into any neighborhood anywhere in the USA. This covers both renters and homeowners. Filter by movers in-state or out-of-state, in-city or out-of-city, in-zip-code or out-of-zip-code. Also filter by dwelling type and recency of their move Learn More

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FAQs
  • Why should I buy mailing lists from LeadsPlease?

    Voted Best List Broker Service Overall by Business.com
    A+ rating with the Better Business Bureau
    10+ Years providing targeted, marketing lists
    Updates performed every 30 days
    95+% Accuracy for Consumer Leads
    6,640+ Likes on FaceBook
    Extremely low minimums and great low pricing
    Expert advice and Customer Support

  • What is a 'lead'?

    A lead is a person or business who is potentially interested in your products or services. When you purchase a list of leads from us, you are purchasing:
    Consumer/ Residential list: Full Name + Physical Mailing Address + Demographics if selected
    Business list: Business Name + Physical Mailing Address + Telephone Number + Contact Name, Title and Email Address (where available).

  • What formats are your lists in?

    CSV / Excel – You can immediately download your list in CSV format, from the website, after you place your order. You can use the lists in a wide variety of programs, such as Excel, Word, and more.
    PDF Mailing List Labels File – This format is free with your list purchase. This format makes it quick and easy for you to print your list onto mailing labels. The labels are ready to print on Avery 5160 mailing labels. After you place your list order online, please call us to request your PDF Mailing List Labels File: 1 866 613 8744
    Peel & Stick Labels, Printed & Shipped to You – We print your list onto Peel & Stick mailing labels and ship them to you. Please call us to place your order: 1 866 613 8744

  • What's the difference between the New Homeowner and New Mover Lists?

    The New Homeowner database only contains people who have bought a home recently. The New Mover database contains people who have moved recently- these people might be renting their new accommodation or have purchased it.

  • Do your mailing lists include Email Addresses?

    The Business Lists do include Email Addresses, where available. About 70% of the Businesses in our database have a Contact with an Email Address. The LeadsPlease Consumer Mailing Lists do not include Email Addresses. However, we do offer Consumer Email Lists. For more information, and to purchase a Consumer Email List, please visit our Consumer Email Lists page.

  • Do your mailing lists include telephone numbers? '

    Business Mailing Lists: All the Business Mailing Lists include a Telephone Number for each Business on your list.
    Consumer Lists: The Consumer Mailing Lists on this website do not include Telephone Numbers. If you need a Consumer Telephone List, please call us for more information: 1 866 613 8744

  • I’m looking for a very particular type of list; how do I find out if you offer the type of list that I’m looking for?

    We have 1000’s of other lists available. So it’s likely that we have what you’re looking for – Please Contact Us and let us know what you need. We will research your request and get back to you!

  • How accurate are your mailing lists?

    We take great pride and care in the quality of our data as it is the core of our business. We constantly check, test & clean our data, and offer our Customers the highest accuracy and deliverability rates in the industry.

  • How often are your mailing lists updated?

    We clean and update the databases every week / month depending on the database that you choose.

  • Are your mailing addresses USPS standardized?

    Yes.

  • Will you re-use my personal information? What is your Privacy Policy?

    We do not use your personal information for any purpose other than to validate a credit card transaction on a sale and to keep in touch with you (if you want us to keep you updated). We do not give your details to any third party. Please see our Privacy Policy page for full details.

  • What are your Terms of Use?

    Please see our Terms of Use.

  • Do you offer nay discounts?

    Yes! From time to time we have promotions and offer our Customers special discounts and savings. Please Contact Us to see if we are offering any discounts at this time.

  • Do you charge extra for adding demographics like Age, Gender etc ?

    No. We have flat pricing, so you can concentrate on targeting the customers you need to reach, without worrying about additional hidden fees for premium selects. Unlike other list providers who charge additional fees for adding premium selects to a list (eg. age, income, gender, marital status etc), we do not charge additional fees for adding these demographic selections. Please see the Mailing List Pricing page for more information.

  • Can I download and save the list to my computer?

    Yes.

  • How do I print my mailing list onto mailing address labels?

    We offer a free service, where we convert your mailing list into a print ready PDF mailing label format. Please call us after you place your order, to request the PDF mailing label format.

  • Do you offer Google AdWords and SEO services?

    Yes! Please visit our Google AdWords and SEO page for more information.

  • Do you offer Landing Page Design & Optimization?

    Yes! Please visit our Landing Page Design & Optimization page for more information.

  • Can I draw a line around a large neighborhood?

    Yes you can. If you have a complete physical address you can draw a radius around that address any number of miles or parts of a mile.

  • Can I get residents's name and correct mailing addresses for apartment complexes?

    This would be a specialty list and yes we can help you with it. https://www.leadsplease.com/contact

  • Why do I get a higher number of leads from other vendors?

    We get a completely fresh database every 30 days and have a rigorous cleaning and updating process. We aspire to quality over quantity and guarantee the accuracy and deliverability of our records.

  • Can I get a veteran non profit list?

    Yes you can. You can find the select on the demography page of our consumer database. Call us for a not for profit coupon code. 866 306 8674

  • Can I place the order over the phone?

    Yes you can. Call : 866-306 8674 Customer Service is waiting to help you.