Wechat Ppt

  1. Wechat PowerPoint PPT Presentations. Show: Recommended. Sort by: Wechat mini program - wechat marketing - wechat - We're specialized in Wechat Mini Program development and almost anything about Wechat. If you're interested in WMP, sign up and your testflight today! WeChat, the largest social media app in China launched WeChat mini.
  2. WeChat has a special feature which is known as moments. Its just like the Face book home page. There are many sponsored ads in the moments feed. These ads are charged by Face book and are seen be a lot of users. In fact every user of Face book uses the moment’s page regularly. This is a good source of money generation for We Chat.
  3. WeChat operation management WeChat marketing planning advanced PPT. ID 6174; Resolution 1920. 1080; File Size 19.78MB; File Type PPTX; Software PowerPoint.

In our previous articles of the WeChat Work series, we have discussed a few things around WeChat Work, including:A 6-step guide to decide if WeChat Work can be suitable for your business4 main benefits WeChat Work brings to your businessHow to build a WeChat Work ecosystem with Apps and Mini ProgramsWeChat Work case studies and applications.Based on this series, you now. WeChat has over 1.15 billion monthly active users. Originally launched by Tencent in January 2011.

A few days ago WeChat team gave a short presentation at the RISE Conference in Hong Kong. Embedded in the rehash of old information (mostly from December’s WeChat Data Report) were a few genuine gems of new info.

Picture credit: Jon Russell

Highlights include:

  • WeChat DAILY active users are now 877 million (June 2017)
  • Official confirmation that there are over 20 million official accounts (interestingly no source or date was given for this number)
  • The most searched global brand names on WeChat are: KFC, Huawei, McDonald’s Mercedes-Benz, Volkswagen, Audi, Apple, Starbucks, BMW & Hyundai. (June 2017)
  • Top overseas travel destinations for Chinese: Japan, USA, Thailand, S.Korea, Australia, United Kingdom
  • 40% of Mobike rides are initiated from their WeChat mini program (other 60% being from their own app)
  • Moments ads targeting Chinese tourists abroad are officially opening up to all businesses from next month! (August 2017)

Contact us at [email protected] to get a PDF version of this report. The presentation was delivered by Stephen Wang. Below is a selection of the more interesting slides:

877 Million Users Are Logged In On WeChat Every Day 21% Increase Year On Year

30% Of All Time Spent On Mobile In China Is On WeChat

Designing a Mobile Communications Product. Mobile is always by your side. Always online. Very personal, very private.

67% More Total Messages Sent Per Day Year Over Year

8 Average Calls Per Month 65 Mins Of Calls Per Month Per Users

1 Novel Every Month Users Read Official Accounts Articles The Length Of A Novel

Most Searched Global Brand Names On WeChat: KFC, Huawei, McDonald’s, Mercedes-Benz, Volkswagen, Audi, Apple, Starbucks, BMW, Hyundai

28 Red Packets Sent Each Month By A Typical User 580 RMB Sent Each Month By A Typical User

135 Million Outbound Travelers From China $261 Billion Spent By Outbound Travelers From China

Wechat

Top Overseas Destinations: Japan, USA, Thailand, S.Korea, Australia, United Kingdom

Social Ads For Awareness & Acquisition. 20% Starbucks Clickthrough Rate.

Target Chinese Consumers As They Travel Abroad To 16 Countries

Collect Payment From Chinese Consumers In-Store Or Online

Easily Integrate WeChat Pay Into Your App Or Website Via Top Payment Software Partners Fruity loops 10 free download.

Social Ads Targeting Chinese Travelers. Mini Program to Pre-Order Goods Avoid Lines And Pick Up In-Store.

Wechat Ppt Templates

Social Ads Targeting Chinese Travelers. Mini Program to Pre-Order Goods Avoid Lines And Pick Up In-Store.

Contact us at [email protected] to get a PDF version of this report.

SWOT analysis of WeChat analyses the brand/company with its strengths, weaknesses, opportunities & threats. In WeChat SWOT Analysis, the strengths and weaknesses are the internal factors whereas opportunities and threats are the external factors.

SWOT Analysis is a proven management framework which enables a brand like WeChat to benchmark its business & performance as compared to the competitors and industry. WeChat is one of the leading brands in the IT & Technology sector.

The table below lists the SWOT (Strengths, Weaknesses, Opportunities, Threats), top WeChat competitors and includes WeChat target market, segmentation, positioning & Unique Selling Proposition (USP).

WeChat SWOT Analysis, Competitors, Segmentation, Target Market, Positioning, USP & Brand Analysis Table
WeChat Brand Analysis
Parent Company

Tencent Holdings Ltd.

Category

Application

Sector
Tagline/ Slogan

The new way to connect

USP

WeChat is one of the most popular Chinese social media platform and has an availability of the feature ‘moments’

WeChat STP
WeChat Segmentation

Customers who need personalized messenger application (Relatively younger segment)

WeChat Target Market

All Internet Users in China

WeChat Positioning

WeChat is connecting a billion people just got more personal

WeChat SWOT Analysis
WeChat Strengths

Below are the Strengths in the SWOT Analysis of WeChat:

1. Wechat is completely free, it's not a trial for one year then you have to pay like whatsapp

2. Wechat users can broadcast messages to groups, follow brands, share photos and videos, and connect to new users through location services

3. The voice messaging feature is especially popular among Chinese speakers

4. Wechat can find people nearby and allow you to message them so you can get to know new people

5. Marketers like Wechat because messages passed among contacts on this platform are more likely to be viewed

6. Wechat has a feature called moments which is like a timeline for you to post statuses and photos..absent in Whatsapp

7. Wechat supports signing in with a user ID and a password unlike Whatsapp where you can only sign in using your phone number

8. High awareness having more than 900 million active users

WeChat Weaknesses

Here are the weaknesses in the WeChat SWOT Analysis:

1. Allegations of security over privacy of data is a concern for WeChat

2. Intense competition means limited market share

WeChat Opportunities

Following are the Opportunities in WeChat SWOT Analysis:

1. Opportunity to expand globally to many countries

2. Rapid technological development can help WeChat have a higher penetration

3. Service expansion – Opportunity to expand to new services

4. Increasing internet penetration and number of smartphone users

WeChat Threats

The threats in the SWOT Analysis of WeChat are as mentioned:

1. Intense competition from other social media platforms

2. Changes in government regulation can restrict usage of apps & services like WeChat

3. Changes in consumer tastes – continuous improvement is needed – Else it will become obsolete soon

4. Availability of substitute products and services can reduce its usage

WeChat Competition
Competitors

Below are the top 9 WeChat competitors:

1. Viber

2. Whatsapp

3. Line

4. Skype

5. Telegram

6. Facebook

7. Instagram

8. Snapchat

9. Twitter


Wechat Ppt

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Similar analysis has also been done for the competitors of the company belonging to the same category, sector or industry. Browse marketing analysis of more brands and companies similar to WeChat. The BrandGuide section covers SWOT Analysis, Competitors, Segmentation, Target Market, Positioning & USP of more than 2800 brands from over 20 industry sectors.

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